Your Fellow Blogger is Not a Competitor

08Nov07

Do you ever feel jealous that another blogger in your niche is getting more readers than you? Or perhaps you believe that you deserve more attention then him or her. After all, you think their content isn’t nearly as good as yours.

But there’s no reason to feel that they are your competition, especially if they are only providing free content to generate income.

Both of you are not selling products or services that would be rendered useless, once a customer has decided to make a purchase from a specific source.

Most blogs create content to attract audiences in return for monetization via ad revenue or affiliate recommendations. Readers follow these blogs because they give them the information or entertainment they need. Content is easily available and readers follow multiple blogs because there is little cost involved in doing so.

The issue here isn’t about niche saturation or the presence of many blogs writing about the same topics. It’s really just about attention. Each reader has a limited amount of time and specific interests or informational needs. When there are many blogs constantly producing content, there is inevitably attention scarcity.

Let’s take StumbleUpon as an example. When you’re stumbling, you’ll only stop to read a specific article because it is relevant to your interests. Otherwise, you’ll continue clicking the stumble button for it to serve up other webpages.

Your real competitors aren’t other blogs but the relevancy of content:

Read this story at www.doshdosh.com/your-fellow-blogger-is-not-a-competitor

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